diff --git a/src/agents/pi-embedded-subscribe.handlers.messages.ts b/src/agents/pi-embedded-subscribe.handlers.messages.ts
index 1f515e113..0307a3b41 100644
--- a/src/agents/pi-embedded-subscribe.handlers.messages.ts
+++ b/src/agents/pi-embedded-subscribe.handlers.messages.ts
@@ -18,6 +18,7 @@ import {
   promoteThinkingTagsToBlocks,
 } from "./pi-embedded-utils.js";
 import { createInlineCodeState } from "../markdown/code-spans.js";
+import { getGlobalHookRunner } from "../plugins/hook-runner-global.js";
 
 export function handleMessageStart(
   ctx: EmbeddedPiSubscribeContext,
@@ -236,16 +237,72 @@ export function handleMessageEnd(
             replyToTag,
             replyToCurrent,
           } = splitResult;
-          // Emit if there's content OR audioAsVoice flag (to propagate the flag).
-          if (cleanedText || (mediaUrls && mediaUrls.length > 0) || audioAsVoice) {
-            void onBlockReply({
-              text: cleanedText,
-              mediaUrls: mediaUrls?.length ? mediaUrls : undefined,
-              audioAsVoice,
-              replyToId,
-              replyToTag,
-              replyToCurrent,
-            });
+
+          // Run message_sending hook before emitting
+          const hookRunner = getGlobalHookRunner();
+          const sessionKey = (ctx.params as { sessionKey?: string }).sessionKey;
+          const targetTo = sessionKey ?? "unknown";
+
+          if (hookRunner?.hasHooks("message_sending") && cleanedText) {
+            // Async hook execution with modification/cancellation support
+            void hookRunner
+              .runMessageSending(
+                {
+                  to: targetTo,
+                  content: cleanedText,
+                  metadata: { mediaUrls, sessionKey },
+                },
+                {
+                  channelId: (ctx.params as { channel?: string }).channel ?? "unknown",
+                  accountId: (ctx.params as { accountId?: string }).accountId,
+                },
+              )
+              .then((hookResult) => {
+                const finalText = hookResult?.content ?? cleanedText;
+                const shouldCancel = hookResult?.cancel ?? false;
+
+                if (
+                  !shouldCancel &&
+                  (finalText || (mediaUrls && mediaUrls.length > 0) || audioAsVoice)
+                ) {
+                  void onBlockReply({
+                    text: finalText,
+                    mediaUrls: mediaUrls?.length ? mediaUrls : undefined,
+                    audioAsVoice,
+                    replyToId,
+                    replyToTag,
+                    replyToCurrent,
+                  });
+                } else if (shouldCancel) {
+                  ctx.log.debug("Message cancelled by message_sending hook");
+                }
+              })
+              .catch((err) => {
+                ctx.log.warn(`message_sending hook failed: ${err}`);
+                // Fallback: send original message on hook error
+                if (cleanedText || (mediaUrls && mediaUrls.length > 0) || audioAsVoice) {
+                  void onBlockReply({
+                    text: cleanedText,
+                    mediaUrls: mediaUrls?.length ? mediaUrls : undefined,
+                    audioAsVoice,
+                    replyToId,
+                    replyToTag,
+                    replyToCurrent,
+                  });
+                }
+              });
+          } else {
+            // No hooks registered, emit directly
+            if (cleanedText || (mediaUrls && mediaUrls.length > 0) || audioAsVoice) {
+              void onBlockReply({
+                text: cleanedText,
+                mediaUrls: mediaUrls?.length ? mediaUrls : undefined,
+                audioAsVoice,
+                replyToId,
+                replyToTag,
+                replyToCurrent,
+              });
+            }
           }
         }
       }